Consultation

Market Entry Assessment

A structured review of whether a new suburb, street, or regional centre suits your independent shop — catchment, competition, lease risk, and opening timeline.

Independent retail counter with a handwritten order pad
Format
Advisory engagement
Investment
Fixed project fee from AUD 4,800
Timeline
3–5 weeks
Delivery
Remote briefings with on-site visits across Western Australia when needed

Who it is for

Independent retailers planning a first additional store, a relocation, or a category expansion into a new trading area.

What you receive

A written market entry brief with a clear go / pause / reshape recommendation, supported by catchment notes, competitor map, and an opening calendar outline.

Included

  • Kick-off call to lock trading model, price band, and non-negotiables
  • Catchment walkthrough notes for up to two candidate areas
  • Competitor and category mix scan within a defined radius
  • Lease and fit-out risk checklist tailored to your format
  • Opening calendar with supplier lead times and staffing gates
  • Final briefing session (90 minutes) to walk the recommendation

Outside scope

  • Formal property valuation or legal lease negotiation
  • Fit-out design or builder tendering
  • Ongoing store operations management after opening

Provider

Senior market advisor from CoveHub Market Advisory

Process

  1. Scope lock — trading model, budget band, and decision deadline
  2. Field reading — catchment visits, footfall windows, and rival formats
  3. Synthesis — written brief with go / pause / reshape call
  4. Handover — opening calendar and supplier lead-time map

Preparation

Share current P&L snapshot (high level), lease draft if available, and photos of your existing shop floor.

Constraints

We advise on market fit; we do not broker leases or underwrite sales forecasts.